Public Affairs, or media relations, is an open exchange
of business intelligence, or insights, with the general public, media or
any group that is apart from normal daily business communications. When
communicating with these groups, it requires an experienced professional
who can truthfully answer tough questions, comments or concerns with the
appropriate company statement or rejoinder. Publicly traded
companies have very special requirements in this regard. Inaccurate
statements can lead to severe civil and criminal sanctions.
In every organization there will come a time during a crisis when all
levels of management will face special challenges which need to be
handled in a firm, astute manner. The organization needs expert
advice from people who have been in crisis situations before and have
learned the lessons of crisis management.
The management of every crisis is different. Different rules
that govern each crisis and a common plan can be only partially
effective. The company will need immediate and expert guidance
from people who can show you what to look for and help craft a solution
to your public and government affairs problems.
If the organization’s credibility is left in doubt, future
activities will be impacted. The local government officials, or
the community, will also be interested in crisis response. In
today’s media relations, it is essential that you have people who are
intelligent and who know how to relate truthfully to the media while
remembering that nothing is ever off the record. They must think
and measure their words very carefully before speaking.
We at The Trammell Group have the expertise and experience to assist
you in determining the best avenue to pursue during your crisis.
We can assist your decision making team in managing and diffusing your
crisis. We can help you craft your message and then show you how
to get your message out to the media and to the local community.
We can also get your managers ready to answer the tough questions and
how to handle themselves during an interview.
Just ask us
how.
